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Dr. Maheshwar Sahu

Maheshwar Sahu Name : Maheshwar Sahu
Designation : Head of the Department and Reader
Qualification : M.COM, M.PHIL,PH.D,LLB,FDPM(A)
Phone No. : 0674-2567077, 9437282422(M)
E-mail ID : maheshwarsahu(at)gmail(dot)com

  • Marketing
  • Entrepreneurship Development

  • Marketing Management
  • Services Marketing
  • Merchant Banking
  • Entrepreneurship Development
  • 8 Scholars Awarded Ph.D
  • 27 Awarded M.Phil
  1. “Customer Relationship Management in Banking – A strategic tool adopted by Banks”, International Journal of research, Vol-4, Issue -4, 2015- International Journal on Research & Development – A Management Review.
  2. “Consumer Perception on HUL Vending Machine and its use in household: A study on Bhubaneswar”, Intercontinental Journal of Marketing Research Review, vol:3, Issue:1, Jan-March, 2015, pp 108-123. CRM in Banking- A Strategic Tool adopted by Banks”, International Journal of Research and Development- A Management Review, October, 2015.
  3. “Promotion of Health Insurance Services for financing health care expenditure in Odisha”, International Journal of Research and Development- A Management Review, Vol-IV, Issue-2, 2015.
  4. Work-Life Balance: A Holistic Approach co-authored by Dr. S. K. Patra and Dr. S C. Nath  in The Utkal Business Review, December 2015, the P. G. Department of Commerce, Utkal University, Bhubaneswar, Vol.-XXIX, pp 19-27, ISSN – 0975-6191.
  5. CRM in Banking Banking Sector – A Researcher’s Prospective on Bibliographic Survey co-authored by Mrs. S. Hota  in The Utkal Business Review, December 2015, the P. G. Department of Commerce, Utkal University, Bhubaneswar, Vol.-XXIX, pp 169-177, ISSN – 0975-6191.
  6. A Comparative Study of Sales Forecasting Method: A Case of Finolex Industries Ltd. co-authored by Ms. N. Das  in The Utkal Business Review, the P. G. Department of Commerce, Utkal University, Bhubaneswar, Vol.-XXIX, pp 221-229, ISSN – 0975-6191. December 2015,
  7. Building an Internal Marketing on Employee Job Satisfaction: An Investigation of Employees of Management Colleges of Universities, Bhubaneswar (Odisha)  co-authored by Mrs. P. Paramita,  The Utkal Business Review,  Vol.-XXIX, pp 230-238, ISSN – 0975-6191. December,2015.
  8. “A study on the Rice Export from Odisha”. The Utkal Business Review, Vol-XXVIII, December 2014.
  9. “A Study on Cellular Service of BSNL in Odisha Telecom Circle”, The Utkal Business Review, Vol- XXVII, June 2014.
  10. “MSME in Odisha is a Revolution not Evolution”- Published in Souvenir of UGC sponsored National Seminar on “Development of Micro, Small and Medium Enterprises in Odisha- Challenges and Opportunities” 22-23, December 2013-Deptt, of Commerce, Chowdwar College, Chowdwar. pp.11-20, 
  11. “Performance Evaluation of Selected Housing Finance Institutions in India”. The Orissa Journal of Commerce Vol: XXXIII, No. 1 & 2, December 2012, Bhubaneswar, Pg. 30-36.
  12. “A study on Prospects of E-Retailing and factors affecting on the non-users of Virtual Shop”. ELK Asia Pacific Journal of Marketing & Retail Management, jointly with Abhaya  Patnaik, Mr. Subrat Kumar, Vol-3, No-3, July 2012.
  13. “Housing Finance Institution in India”, The Orissa Journal of Commerce, Vol.-XXXIII, No 1-2, 2012,pp.30-36.
  14. “Challenges of green Marketing in the sustainable development of India”, Kushaghra International Management Review, April 2012, pp.162-174.
  15. “Marketing Strategies and Mcro-Enterprises: A Case Study”, The Utkal Business Review, Vol:XXIV, 2011-12.
  16. “Marketing Strategies and Micro-Enterprise: A Case Study” – The Utkal Business Review, Vol. XXIV, 2011-12.
  17. “Pricing & Women Entrepreneurship of Products in Bhubaneswar City”, The Utkal Business Review, Vol.-XXIV, 2011-12, pp.194-200.
  18. “Study on Consumers selective criteria of store attributes for Buying Apparel with reference to organized retail formats in Bhubaneswar “, The Management Page, Vol.2, Issue –I, September, 2011.
  19. “Consumer Responsiveness to Internet Marketing: An Empirical Study”, International Journal of Research in Commerce and Management (IJRCM), Vol :2, Issue –II, November, 2011.
  20. “Need of Strategic Marketing in Promotion of Women Entrepreneurship in India,The Utkal Business review, Vol. XXIII, 2010-11, pp.122-136.
  21. “Cross-Cultural Effects on Internet Buying Behaviour : An Empirical Study”, The IUP Journal of Systems Management, Vol-VIII, No-3, 2010, Pg.7-30.
  22. “Revival Packages & Indian Economic Progress”, Finquest,Vol:7, February, 2010.
  23. “Green Marketing Strategies and Sustainable Development”, The Utkal Business Review, Vol:XXII,2009-10.
  24. “Global Financial Slump and its impact on Indian Economy”,Finquest,Vol:6, February, 2009.
  25. “Prioritizing Entrepreneurship through Cluster Development Approach for SMSEs: A Study of Spices Cluster, Cuttack, The Utkal Business Review, Vol:XXI, 2008-09.
  26. E-Business adoption and development-The Role of strategic orientation and productivity in SMSE sized Internet firms “,, The Utkal Business Review, Vol : XXI, 2008-09
  27. “Tourists’ Perception on Tourism in India”, The Orissa Journal of Commerce, Vol-XXIX, January, 2008.
  28. “Micro Entrepreneurial Opportunities in Bamboo related Industries in Orissa”, Entrepreneurship in Micro-Enterprises and Service Sector, Edited Book published by the P.G.Department of Commerce, Utkal University,2007
  29. Customers Relationship Management in action, The Utkal Business Review, Vol:XX, 2007.
  30. “Entrepreneurship Promotion in Backward Regions of Orissa: An University-Institution Interaction”, The Utkal Business Review, Vol:XVI, 2002-2003.
  31. “ Management of Multi-Culturalism in a global framework”, A Book titled Globalisation and Organisational Efficiency, P.G.Department of Commerce, UU,2001.
  32.  “ Globalisation and Operational Efficiency of General Insurance Services in India”, The Utkal Business Review, vol.XV,2001-02.
  33. “New Industrial Policies and Industrial Financing in Orissa:- An Evaluation”, Orissa Journal of Commerce, Vol.23,1998-99.
  34.  “ Euro-Issues by Indian Companies:- Problems and Prospects”, The Utkal Business Review,  1997-98.
  35.  “Marketing of Financial Services in India : A Study on Mutual Funds”, Published in The Edited Book’ The Contemporary Issues in Financial Services, Department of Commerce,UU,Bhubaneswar,1997.
  36.  “Marketing Approaches in Horticulture in India”, Conference Issue,No-193,Indian Journal of Commerce,December,1997.
  37. “Poverty Alleviation Programmes in Orissa:-An Evaluation”, The Orissa Journal of Commerce, 1996-97.
  38.  “Financial Sector Reforms In India”, Orissa Journal of Commerce, Vol.xix, No1, 1995.
  39.  “Co-operatives in Rural Marketing: A Case Study of Bhubaneswar RCMS”, Indian Journal of Commerce,Vol-Xlvii,No-184,September.1995.
  40.  “Mutual Funds and Investors Protection”, The Utkal Business Review, No- xiii, 1994-95.
  41.  “ Economic Liberalization and Stock Markets in India”, The Utkal Business Review, Vol-XII, 1993-94. “Development of Women Entrepreneurship In Orissa”, The Utkal Business Review, Vol-XI, 1992-93. 
  42. “Technology Transfer, Productivity, and GATT”, Indian Journal of Commerce, Vol-XLVII, No- 1992-93.
  43. “ Emerging Scenario of Mutual Funds and Investors Perception in India”, Indian Journal of Commerce, Vol.-XLI, No-173.,December. 1992.
  44.  “Money Market Mutual Funds in India”, The Utkal Business Review, Vol-X,1991-92.
  45.  “Role Of Mutual Funds in Mobilizing Household Savings”, The Utkal Business Review, Vol-VI, & VII, 1988-89.
  46. “ Convertible Debentures:- A Boon to Small Investors”, Utkal Business Review, Vol-III-IV, 1984-85.

  1. Session Chairman, “MSME- Sector” in 36th XXXVI Annual All Oriss Commerce Conference, 6th & 7th February, 2016, Belpahar  College, Belpahar., Conference of Odisha Commerce Association.
  2. International Conference on “India and Indian Ocean : Renewing Maritime Trade and Civilization Linkages”- 20th -22nd March, 2015, Bhubaneswar.
  3. Resource Person in the National Seminar on “Banking- Emerging trends, Challenges and Opportunities”, held on 29th March, 2015, in Deptt, of Commerce and Management Studies, Ravenshaw University , Cuttack.
  4. Participated 38th All India Accounting Conference held on 5th-6th December 2015, in Punjab University, Chandigarh.
  5. International Conferennce on “ India and Indian Ocean: Renewing Maritime trade and Civilization Linkages”, 20th-22nd March 2015, organized by Research and Information System for Developing Countries and Institute for Social Science Culture, Bhubaneswar.
  6. Keynote Speaker in the National Seminar on “Manufacturing Sector in India: Issues & Challenges”, held on 25th and 26th March, 2015, in Department of Commerce, Utkal University, Bhubaneswar.
  7. Resource Person in the National Seminar “Issues & Challenges of FDI in Indian Retail Sector”, 8th & 9th May, 2015, P.N. Auto. College, Khurda.
  8. Keynote Speaker in the National Seminar on “Depository System: Its benefits”, 22nd-23rd September, 2012, Department of BBA, SVM (Auto) College, Jagatsinghpur.
  9. 68th All India Commerce Conference, 2015, held on 6th-8th November, 2015 at Vonoba Bhave Univ ersity, Hazaribagh.
  10. Resource Person in the National Seminar on Management Practices and Sustainable Development”, 23rd-24th March, 2014, in FM University, Balasore.
  11. National Seminar on “Effective Regulation and Governance for Economic Sustainability”, 9th & 10th March, 2014, UU, BBSR, “Keynote Speaker”.
  12. National Seminar on “Strategic Entrepreneurial Innovation for Sustainable Tribal Area Development”, 27th March 2014, Deptt. Of Commerce, UU,- as a Resource Person.
  13. Resource Person – Technical Session in XXXIV Annual Conference Odisa Commerce Association , 23rd -24th February 2014, P. N. College Khurda.
  14. “Recent Trends in Accounting Practices for Financial Instruments”, presented in 37th All India Accounting Conference, Department of Commerce, Lucknow University, 8th-9th 2014, Lucknow.
  15. 37th All India Accounting  Conference, Lucknow, 8th & 9th November 2014, University of Lucknow – paper “Recent Trends in Accounting practice for Financial Instruments.”
  16. 37th All India Accounting  Conference, Lucknow, 8th & 9th November 2014, University of Lucknow – paper “Recent Trends in Accounting practice for Financial Instruments.” – Executive Member.
  17. Resource Person in the 34th Annual Conference of the Odisha Commerce Association, held on 23rd & 24th Feb, 2014 in P. N. College, Khurda.
  18. 37th All India Accounting Conference in Department of Commerce, Lucknow University, 8th-9th Nov, 2014, Lucknow.
  19. Keynote Speaker in the National Seminar on “Effective Regulation & Governance for Economic Sustainability”, 9th & 10th March , 2014, Department of Commerce, Utkal University, Bhubaneswar.
  20. Resource Person in the International Management Conclave 2013, Technical Session-I, Nov. 9th, 2013, KIIMS, Cuttack.
  21. Keynote Speaker in the Technical Session in the 33rd Annual Conference of All Odisha Commerce Association, 12th and 13th January, 2013, Choudwar, Cuttack.
  22. International Seminar on “Global Financial Reincarnation through Bancassurance”, 8th-9th March, 2013, 11PM, Kansbahal.
  23. Kushagra International Management Conclave – 2013 “Strategic Measures for Economic Governance and Regulation”,  9th  2013.
  24. Resource Person. XXXIII Annual Conference of All Odisha Commerce Association, 12th & 13th January, 2013 at Chowdwar.
  25. Session Chairman in the National Seminar of “Rural Development in India: Issues, Progress and Programme Effectiveness”, 26th 27th April 2013, Rajiv Gandhi University, Itanagar..
  26. Resource Person in the National Seminar on “Strategic Measures for Economic Sustainability and Innovations”, KIIMS, Cuttack, May 18th, 2013.
  27. 66th All India Commerce Conference – Paper presented “Consumer Perception on HUL Vending Machine & its use in Household- A Study”, 5th -7th December, 2013. Bangalore University , Bangalore.
  28. Resource Person in the National Seminar,“Strategic Measures for Economic Sustainability & Innovations”.  18th  May 2013, KIIMS, Cuttack.
  29. Chairman, Technical Session in National Seminar “Rural Developments in India : Issues, Progress and Programme Effectiveness, 26th & 27th April 2013, Rajiv Gandhi University, Rono  Hills, Itanagar . 
  30. Keynote Speaker in the Technical Session –I,”Tribal Entrepreneurship”, in the 32nd All Orissa Commerce Conference, held on 4th and 5th March, 2012, in Department of Commerce, Utkal University, Bhubaneswar.
  31. Keynote Speaker in the International Seminar on “Development of Entrepreneurship in MSME- A way forward to sustainability, held on 6th-7th March 2012, in the Deptt. Of Commerce, Utkal University, Bhubaneswar.
  32. Resource Person – Keynote Speaker – in National Seminar “Governance in Indian Capital Market”, Dept. of Commerce, 08/04/2012, UNS Mahavidyalay, Mugpal, Jajpur.
  33. National Seminar on “Development of MSME : The Emerging Issues &  Challenges”, Dept. of Commerce, P. N. College, Khurda, 8th & 9th December, 2012.
  34. 65th All India Commerce Conference held in K.P.B. Hinduja College of Commerce, Mumbai, 9th -11th, 2012 – Paper Presented “Global Economic Turbulence and its Impact on Indian Economy.
  35. Resource Person in National Seminar on “Strategic E-Commerce in Emerging Economies”, 21st & 22nd April 2012, Kushagra Institute of Information Management and Science, Cuttack.
  36. International Seminar on “Development of Entrepreneurship in MSME Sector – A way forward to sustainability”, 6th & 7th March 2012, Department of Commerce, UU, BBSR.
  37. National Seminar on Innovative Management Practices in Banking and Insurance Sector- A Global Perspective”. Faculty of Commerce, BHU, April 14th & 15th , 2012.
  38. Workshop on “Banking in 21st Century : Issues & Challenges”, 21st January 2012 by KIIMS, Cuttack (held in BBSR)
  39. Participated National Seminar promoting Financial Inclusion for Inclusive  Growth with special reference to North-East India”. By Deptt. Of Commerce, Assam University, Diphu Campus, 23rd-24th   2012.
  40. Resource Person in National Seminar “Challenge and Opportunities of Retail Banking in India”, S.C.S. College, 25th & 26th March 2012, .
  41. XXXII All Odisha Commerce  Conference , 4th & 5th March 2012, Commerce Department , UU.
  42. “Workshop on Banking in 21st Century : Issues & Challenges”, 21st January, 2012, Bhubaneswar, KIIMS.
  43. 32nd All Odisha Commerce Conference, 4th & 5th March 2012, Department of Commerce, Utkal University. 
  44. Session Chairman in the one day Seminar on “Marketing as a Career for Prospective Engineers”, 28th February, School of Humanities, KIIT University.
  45. Chairperson in the Technical Session –II of the National Seminar on “Strategic E-Commerce in the Emerging Economies”, held on 21st and 22nd April, 2012 in KIIMS, Cuttack.
  46. Keynote Speaker in the National Seminar on “Insurance-a Secured Instrument for the Society”, held on 20/9/12 and 21/9/12 in the SVM College, Jagatsinghpur.
  47. National Seminar on “Strategic Corporate Finance : 2020”, in Deptt. Of Business Administration on 29th February, 2012, Bhubaneswar
  48. Resource Person in the National Seminar “Challenges and Opportunities of Retail Banking in India”, 25th & 26th March 2012, S.C.S. College, Puri
  49. National Seminar on “Promoting Financial Inclusion for Inclusive Growth  with special reference to North-East India”, 23-24th November, 2012, Department of Commerce, Assam University.
  50. Resource person in the National Seminar “Development of MSMEs: The Emerging Issues & Challenges”, 8th & 9th December, 2012, P. N. College, Khurda.
  51. Resource Person in the National Seminar “Strategic E-Commerce in Emerging Economies”, 21st and 22nd April 2012, KIIMS, Cuttack.
  52. 65th All India Commerce Conference, Nov. 9th -11th, 2012, KPB Hinduja College of Commerce, Mumbai.
  53. Key-note Speaker in the National Seminar in the National Seminar “Governance in Indian Capital Market”, UNS Mohavidyalaya, Mugpal on 08/04/2012.
  54. 34th All India Accounting Conference 17th & 18th 2011, University of Rajasthan, Jaipur and Presented   Paper on  “E- Accounting ; Problems & Prospects”.
  55. 64th All India Commerce Conference, 13th – 15th December 2011, Pondicherry University- Paper Presented –“ MGNREGA : Issues and Challenges”.
  56. National Seminar on “Entrepreneurship Development: The Emerging Issues:, 14th and 15th March, 2009, P.G. Department of Commerce, B hubaneswar.
  57. 34th All India Accounting Conference, 17-18 December, 2011, University of Rajasthan, Jaipur
  58. 64th All India Commerce Conference, 13-15 Dec, 2011, Pondichhery University, Pondichhery.
  59. Workshop on “Commodity Future Market in India”, 28th January 2011, held in Department of Commerce, Utkal University, Bhubaneswar.
  60. 63rd All India Commerce Conference held on 1st -3rd October, 2010, in the GOA University and presented paper on Green Marketing the Sustainable Development of India.
  61. Keynote Speaker, Technical Session –IV, “Enhancing Enterprise Effectiveness for Global Challenges : Marketing Perspective,” International Seminar on Management, Brihaspati College, Siddharthanagar, Bhairahawa, Nepal, 3rd-4th April, 2010.
  62. “24th” All Odisha Commerce Conference, 24th -25th January, 2009 Anugul (Auto) Govt. College.
  63. 32, All India Accounting Conference, Nov.14th -15th,,2009, Jiwaji University, Gwalior.
  64. Workshop on “Environment for Co-operation for the University/College Teachers, 06.08.2009 and 07.08.2009. Madhu Sudan Institute of Co-operation Management, Bhubaneswar.
  65. 61st All  India Commerce Conference,27-29,December,2008, Nagpur, Dhanwate National College, Nagpur.
  66. Refresher Course in Commerce, 10.09.2008 to 30.09.2008, Academic Staff College, Utkal University.
  67. 60th All India Commerce Conference , 27th – 29th December, 2007, Osmania University, Hyderabad.
  68. 60th All India Commerce Conference, 27th -29th December, 2007, Osmania University, Hyderabad.
  69. Seminar on “Information Technology- A New Dimension and Challenge in Modern Marketing”, 9th December, 2007, Chitalo Mahavidyalaya, Biraja Kshitra, Jajpur.
  70. Workshop on “Preparation of Course Materials of Management Courses”, 10th-12th Feb. 2006, at DDCE, Bhubaneswar.
  71. National Seminar on “Power Sector Reform”, 7th September 2003, Ravenshaw College, Cuttack.

  • Entrepreneurship Development
  • Market Survey

  • Fellow All India Commerce Association

ADMINISTRATIVE ASSIGNMENTS:

  1. Registrar (Genereal), Utkal University
  2. Controller of Examinations, Utkal University, 2005-07.
  3. Professor-in-Charge,Utkal University Press.
  4. Vice-President, P.G.Athletic Club, 2003-06.
  5. Superintendebt of P.G Hostel, 2008-10.
  6. Assistant Super intendent of Godabarish Chatrabas, 1999-2002.
  7. Associate Course Co-ordinator  Integrated MCA, UU, from 1999 .to 2012\
  8. .Assistant Co-ordinator, MFC Programme. In 1997,1998,1999,2000,2002.
  9. Assistant Co-ordinator of IGNOU MBA Programme,1998,1999,2000.
  10. Treasurer Utkal University, Teachers’Association,